Smart Tourister
Industry: Travel
Type: Brand & Identity Design
Smart Tourister is a Surat-based luggage brand that desires to revolutionise the luggage industry by providing durable, efficient, lightweight, and value for money luggage options.
We represented the endless adventures the bag will be a part of, along with its appealing shape through the logo. The colour scheme used consists of Blue to depict the ruggedness and dependability along with Yellow for the warmth of a journey. The ‘S’ in the logo portrays a route that is a crucial ingredient of a journey just like a sturdy suitcase while concurrently depicting the initial of the company. The rounded edges of the logo are precisely placed to describe the pattern of a suitcase.
Deliverables:
Logo Design
Stationery Design
Brand Tags Design for Luggage
Catalogue Design
Shipping Box Design
Logo/identity Design. Inspired from the route we take to travel.
Logo rationale and construction
Monochrome variants
Stationery design
Various luggage tag designs
Catalogue design
Brand application with the use of 'smart curves'
Shipping box design
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